Value engineering for every seller

The value model behind every business case

Stop rebuilding the business case. Start from what you know.
Serre turns your product’s value logic into company knowledge your team approves. Reps build buyer-specific cases from it, with visible assumptions and numbers that show where they came from.

Explore the value model

A finance expert embedded in your team.

serre / the value modelIllustrative data
Value drivers / Proposal reviewYour company’s knowledge

Keep the reasoning behind the claim.

Source evidence, reviewable proposals, and a person’s approval.

Existing material

Solution brief.pdfCapabilities and conditions
Source
Discovery notesProcess and buyer context
Source
Existing calculatorValue driver assumptions
Source
Evidence stays attached to the proposal.

Library proposal review

Proposed — awaiting approval

Reduce time spent preparing invoices

Applies where the team manually assembles billing information before review.

Solution brief · supporting evidence

A person decides what enters the library.

Claims and sources travel together. Review before reuse

Animated reconstruction of verified Serre workflows, with fictional example data.

Illustrative example

A reconstruction of real workflows.

This demonstration reconstructs Serre’s proposal review, Guided Discovery enrichment, and traceable case calculations using fictional company and buyer data.

Seller-provided sources and Serre-native enrichment supply context and hypotheses. A person reviews the results; the buyer confirms what is true.

Demo buttons change this illustration locally. They do not approve real library content or run enrichment.

The framing is in the product. The intelligence is yours.

Your value message
Your brand
Your solutions
Your team

The reason to keep the reasoning

What problem is Serre solving?

Finance now weighs in on 46% of software decisions, up from 31% a year earlier. Meeting that scrutiny on every deal takes a value model, not a better template.

01Discovery stays feature-led.

02Conditions go untested.

03Quality depends on who built the case.

04Corrections improve a document, not the model.

46%

of software decisions
now include Finance.

A year earlier31%
June 202646%

G2 · 1,038 B2B software decision-makers · June 2026 ↗
Buyer self-report of finance involvement; no Serre outcome claim.

Capture. Review. Reuse.

How Serre works

The value model is the asset. A business case is a projection of it.

serre / the value modelIllustrative data
Value drivers / Proposal reviewYour company’s knowledge

Keep the reasoning behind the claim.

Source evidence, reviewable proposals, and a person’s approval.

Existing material

Solution brief.pdfCapabilities and conditions
Source
Discovery notesProcess and buyer context
Source
Existing calculatorValue driver assumptions
Source
Evidence stays attached to the proposal.

Library proposal review

Proposed — awaiting approval

Reduce time spent preparing invoices

Applies where the team manually assembles billing information before review.

Solution brief · supporting evidence

A person decides what enters the library.

Claims and sources travel together. Review before reuse

Animated reconstruction of verified Serre workflows, with fictional example data.

Illustrative example

A reconstruction of real workflows.

This demonstration reconstructs Serre’s proposal review, Guided Discovery enrichment, and traceable case calculations using fictional company and buyer data.

Seller-provided sources and Serre-native enrichment supply context and hypotheses. A person reviews the results; the buyer confirms what is true.

Demo buttons change this illustration locally. They do not approve real library content or run enrichment.

See the full workflow

Guided Discovery

Bring the right context into every value conversation.

Guided Discovery enriches your company, solutions, and prospects with context for value selling. It combines seller-provided sources with Serre’s native enrichment, so your team can connect what you offer to what matters to the buyer.

Enrichment supplies context and hypotheses. Your team reviews them, and the buyer confirms what is true.

Explore the platform

Your company

Develop the company context behind your positioning and value story.

Your solutions

Connect capabilities to value mechanisms and the conditions that matter.

Your prospects

Bring account priorities and buyer-role context into the value conversation.

Illustrative annual capacity value

$20,700
Open the reasoning
5 people × 2 hrs × 46 weeks × $45
People preparing invoices5Buyer confirmed
Hours released per week2Estimate
Working weeks per year46Estimate
Blended hourly rate$45Estimate

Capacity value, not a cash saving. Fictional example, not a benchmark or customer result.

Reasoning you can open

An argument the whole committee can examine.

One case, one set of totals. Operational, budget, and financial views describe the same benefit. They are never added together.

Hours valued at a labor rate are capacity value. A cash saving needs a named capture action and an owner.

Try the worked case

For the people behind the argument

Shared reasoning.
Different responsibilities.

Sales leaders

Keep the reasoning your team earns on every deal.

Explore

Sales enablement

Give reps a starting point the team has approved.

Explore

Revenue operations

Make each claim, assumption, and approval inspectable.

Explore

Show us a deal. We’ll show you the gaps.

Do only your biggest deals get a business case? When a rep leaves, does their best case leave with them? Does value come up only after the demo?

Get StartedSee a worked case